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Adesso™ will benefit both new generation hearing impaired consumers and
hearing care professionals
Salt Lake City, Utah, March 7, 2002 - Sonic Innovations, Inc. (NASDAQ:
SNCI), developer, manufacturer and marketer of advanced digital hearing
aids, is pleased to announce the launch of adesso - the most advanced
digital instant-fit hearing aid yet to enter the market.
Adesso is the first digital hearing aid to offer the flexibility of an
instant-fit solution and a custom fit solution all within one core
technology. Adesso provides the consumer an instant-fit solution while
maintaining the integrity of esthetics, making the hearing aid practically
unnoticeable when worn.
Andy Raguskus, president and CEO of Sonic Innovations, Inc., stated, "We
wanted to develop a new product category that would be very appealing to
consumers and help hearing care professionals attract first time hearing
aid wearers. Adesso is designed to do just that. It offers the appropriate
fitting flexibility to the hearing care professional and advanced
speech-enhancing sound processing technology to consumers at a very
reasonable price."
The company drew on its experience as a manufacturer of some of the
smallest completely-in-the-canal (CIC) hearing devices in the world. The
result is a convenient and economical alternative to traditional custom
molded plastic hearing aids -especially for those with a mild to moderate
hearing loss who want outstanding digital sound processing.
Sonic Innovations designs, develops, manufactures and markets advanced
digital hearing aids designed to provide the highest levels of
satisfaction for hearing impaired consumers. Capitalizing on our advanced
understanding of human hearing, the company has developed patented digital
signal processing (DSP) technologies and embedded them in the smallest
single-chip DSP platform ever installed in a hearing aid. The company
believes its hearing aids set a new standard for consumer satisfaction
because they are smaller, more comfortable, more reliable and deliver more
natural sound than competing hearing aids.
This press release contains "forward-looking statements" as defined under
securities laws, including statements concerning our expectations for the
adesso product and its acceptance by hearing impaired consumers and
hearing care professionals. Actual results may differ materially and
adversely from those described in this press release depending on a number
of factors, including problems with adesso manufacturing, distribution or
market acceptance; the competitive performance of adesso; component
availability and pricing; and other business factors beyond our control.
For additional information regarding the risks inherent in our business,
please see our Report on Form 10-Q for the quarter ended September 30,
2001 and Report on Form 10-K for the year ended December 31, 2000 as filed
with the Securities and Exchange Commission. We undertake no obligation to
revise the forward-looking statements contained herein to reflect events
or circumstances after the date hereof as a result of new information,
future events or otherwise. For more information please visit our web-site
at http://www.sonici.com. |
