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Arch Wireless Initiates Special Marketing Program; Percentage of Proceeds to Go to Hard of Hearing Organization |
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WESTBOROUGH, Mass., May 10 /PRNewswire/ -- Arch Wireless, Inc. (OTC Bulletin Board: ARCH - news), a leading wireless Internet messaging and mobile information company, today announced a new marketing program for its Arch Webster(TM) 100 two-way interactive wireless messaging service that targets hard of hearing individuals. For every Arch Webster 100 service plan activated through this direct mail campaign, Arch will donate five percent of the monthly service fee to Self Help for Hard of Hearing People (SHHH), an organization dedicated to enhancing the quality of life for people who are hard of hearing. (Photo: http://www.newscom.com/cgi-bin/prnh/20000922/ARCHLOGO ) Under the tag line ``Presenting the Listening Aid for the Digital Age,'' the campaign highlights the special benefits of two-way messaging for the hard of hearing. ``The Arch Webster 100 service allows users to take communications into their own hands,'' said Brigette White, vice president, strategic acquisition and retention for Arch. ``From a small, convenient device, users can send and receive e-mails, receive voice messages as written text and send instant messages to other users. It is an ideal way to stay in touch with friends, family or the office through text-based communications.'' Beth Wilson, executive director of SHHH, noted: ``We are pleased to establish this relationship with Arch Wireless and welcome the additional options they bring to communicating for hard of hearing people.'' There are an estimated 28 million people in the United States who are hearing impaired. More information on SHHH can be found at www.shhh.org. The Arch Webster 100 service enables users to send and receive messages via wireless e-mail and peer-to-peer chat, receive information services such as weather, sports, stocks and news, and pull targeted information from the Web using a Motorola Talkabout® T900 wireless handheld device. The device features the smallest computer-style (Qwerty) keyboard available. Users of Arch's interactive messaging service do not need to ``log on'' to send and receive e-mail or access the Web because they are always connected and in touch. In addition, the Arch Webster 100 service's unique pricing plans are based on cost per character as opposed to cost per message, allowing customers more flexibility to control their messaging costs. Arch plans to demonstrate the Arch Webster 100 service at the 16th International SHHH Convention, ``Freedom to Hear,'' scheduled from June 22-25, 2001 in Cherry Hill, N.J. Heather Caloger, an Arch employee who is hard of hearing, will help staff Arch's booth at the show. The direct mail campaign was launched May 8, 2001. About Arch Wireless Arch Wireless, Inc., headquartered in Westborough, Mass., is a leading two-way wireless Internet messaging and mobile information company with operations throughout the United States. The company offers a full range of wireless services to both business and retail customers, including wireless e- mail, two-way wireless messaging and mobile data, and paging through five regional divisions. Arch's Business Solutions Group designs wireless enterprise solutions for companies nationwide, while the National Consumer Channels Group distributes Arch products and services through leading U.S. retailers and strategic partners. Arch provides wireless services to customers in all 50 states, the District of Columbia, Puerto Rico, Canada, Mexico and in the Caribbean. Additional information on Arch Wireless is available on the Internet at http://www.arch.com/. |
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