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Advanced Bionics Introduces New Auria™ PowerCel™ Plus Batteries
Rechargeable batteries offer big savings in time and money



August 2, 2004, Valencia, CA – Cochlear implant manufacturer, Advanced Bionics®, is pleased to announce the availability of its new Auria PowerCel Plus rechargeable battery technology. The Auria PowerCel Plus battery provides a full day of operation, is very simple to use and is covered by medical insurance.

Most Cost Effective Ear-Level Battery Available
Auria PowerCel Plus batteries cost less than 10 cents a day, on average. Compared to cochlear implants that use disposable batteries, which cost as much as 75 cents a day, the savings can reach nearly $240 each year.

“My husband and I are retired now and on a fixed income, so I am so grateful that the Auria PowerCel Plus will be a big savings for us,” said Judy Wagner, a user of the new PowerCel technology. “I used to wear a hearing aid and know how expensive those batteries are. Now I can focus on my wonderful hearing instead of worrying about how I am going to pay for it!”

Most Convenient Ear-Level Battery Available
Disposable batteries die after three days of use, compared to the three year lifespan Auria PowerCel Plus batteries supply. With the Auria PowerCel Plus batteries, users do not have to go through the time-consuming process of taking their processor apart, opening specially-sealed disposable batteries, and installing them into the processor each time the batteries die. Instead, Auria PowerCel Plus enables users to glide batteries on and off the processor in just seconds. This means more time hearing, and less time fumbling with tiny disposable batteries.

“I love these new batteries because they run for a complete day and last for years,” said Debra Hollingsworth, a participant in the Auria PowerCel Plus field trial. “I never ever worry about a battery dying or having to go to the store to buy more. I just pop one on in the morning and pop it back on the charger at night.”

Availability
If you already use the Auria ear-level processor you may find that the PowerCel Plus battery’s low cost and high performance will further simplify your life. If you are interested in ordering PowerCel Plus batteries, please visit www.BionicEar.com (Web Store) or contact Advanced Bionics’ Customer Service Department: 800-678-2575 (V),



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